Tom Brady and his TB12 method are gearing up for global domination.
The Tampa Bay Buccaneers quarterback and his longtime confidant, Alex Guerrero, have enlisted IMG to help broaden TB12’s commercial landscape on a greater scale, according to reports.
“We are excited to collaborate with Alex, Tom and the TB12 team,” IMG’s president of licensing Bruno Maglione said in a statement, per The Hollywood Reporter. Together, they will work to create “an expanded set of branded nutritional products, fitness equipment, digital innovations and retail partnerships that will introduce their philosophy to new audiences.”
Brady, who has long been disciplined in — and sometimes criticized for — his clean lifestyle, launched the book, “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance,” in 2017. Meal kits and apparel have also become integral parts of the brand, in addition to some controversial supplements.
In a separate statement, TB12 CEO John Burns also praised the emerging partnership.
“Together with IMG, we will further democratize the principles that Tom and Alex have perfected over the years and share them with new audiences to become the world’s most trusted authority on health and wellness,” Burns stated.
TB12 is also home to two health facilities in Massachusetts, as well as one in Tampa, Florida.
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