Atari launching cryptocurrency along with its new gaming console

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Atari isn’t just getting back in the console game after two decades on the sidelines — it’s jumping headfirst into cryptocurrency, too.

The retro gaming giant is introducing a digital currency called Atari Token, which users will be able to use to buy games on its new Atari VCS gaming system.

The tokens will sell for 25 cents a pop beginning Oct. 29 on the Bitcoin.com Exchange, Bloomberg reports, and Atari will sell 4 million of them. Though they will initially only be used to buy games and for in-game purchases on its console, the hope is that the token will eventually be used throughout gaming.

The VCS, which was first announced in 2017, will be released the same month as Sony’s new PlayStation 5 and Microsoft’s Xbox Series X. But despite the top-tier competition, CEO Frederic Chesnais said Atari will be able to make a splash.

“We have a brand, we have a following — we think we are going to get some attention in any case,” Chesnais told Bloomberg.

The console will be offered as part of a bundle that includes 100 classic games, as well as two controllers, for $390.

The VCS has a retro look and feel, will run on a Linux-based operating system and promises “a full PC experience for the TV” that can handle streaming, apps, social media, web browsing and music, Atari said.

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