Tag Archives: children

Why Ken's Got a New Body, Too – TIME

Why Ken's Got a New Body, Too – TIME

Mattel It’s a natural evolution for Mattel. The first major change to Barbie’s body in Mattel history came after slumping sales proved millennial parents believed the doll — and her impossibly thin waist — set unrealistic expectations for their daughters. In 2015, Mattel began to revamp its product. They introduced ...

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Ken's Got a New Body, Too – TIME

Ken's Got a New Body, Too – TIME

Mattel It’s a natural evolution for Mattel. The first major change to Barbie’s body in Mattel history came after slumping sales proved millennial parents believed the doll — and her impossibly thin waist — set unrealistic expectations for their daughters. In 2015, Mattel began to revamp its product. They introduced ...

Read More »
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